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Find the right products for your hair.

It melts

in his

hair

like

butter

Moisture in a Minute

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Shop Hair Butter

NEW! Cream moisturizers for all curls

Utility Beauty - Rain Catcher Conditioner

Utility Beauty - Rain Catcher Conditioner

Utility Beauty - Curl Cleanser

Utility Beauty - Curl Cleanser

Utility Beauty - Whipped Curl Candy

Utility Beauty - Whipped Curl Candy

Utility Beauty - Winter Curl Cream

Utility Beauty - Winter Curl Cream

Utility Beauty - Lake Locks Curl Gel

Utility Beauty - Lake Locks Curl Gel

Shop by Hair Type

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Kinky / Coily Hair

NEW!
Thick Curl Cream 4 Type 4s

Utility Beauty Thick cream for curly hair type 3 hair and type 4 hair

Bi-racial mixed curly hair model with type 3 curly hair finger coils

Black woman hair model with a fro hawk and naturally curly hair with Earthtones Naturals Curl Enhancing Gelly

"All hair types are diversely beautiful and come with PROS and CONS, which I explain in the linked article. The idea that straight hair is superior over textured hair is a false social construct created by European colonialism. We're part of the global Natural Hair Movement re-writing that narrative."

"There’s no
such thing as
'Good Hair.'"

- By Orinthia Babb

NGC Featured in Salon Mag See" Going all In", p. 58

Portrait of a Smiling Woman with Curly Hair for Hair Quiz

QUIZ:

Which Hair
Type are you?

Wavy
Curly
Kinky / Coily
Take Quiz Now!

Explore

Naturally Gorgeous Curls

NGC Hair Quiz

Stop guessing.
Get guidance to the right products for your hair.

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